Multi-Format Production
Tolteca
$0.31 a profile visit. 139,500 views. Still running.
The Films
Selected pieces from this campaign.
The 2025 campaign
Cinco de Mayo, the 2025 film
Tolteca's biggest moment of the year. Cultural reverence plus cinematic production. This film set the standard. The 2026 campaign is already in production.
The 2024 campaign
Cinco de Mayo, the 2024 original
The original. Custom couture, traditional music, whole team dressed for it. It taught us exactly what the 2025 film had to top.
The hook
The Frozen Drink Commercial
A frozen hand holding a frozen margarita. Three seconds to land the hook, then the drink sells itself.
The pop-up moment
Valentine's Day Bar
A themed pop-up bar. We produced the reel that announced it and sold it out. Holiday content compounds when you treat it as an annual asset.
Meta-ads optimized
The vertical commercial for paid social
Built for paid placement. Hook earns the first second. Food, room, energy. Then the restaurant does the rest of the selling.
The numbers
139,500+
Views
Single reel, still running
$0.31
Cost per profile visit
Industry average is $0.90
The Challenge
What was happening
Regulars come for the energy as much as the food. Generic content would have missed both. Their biggest moments, Cinco de Mayo and the Valentine's pop-up bar, were happening with no campaign behind them.
Our Approach
Seasonal hero films for the cultural moments. Production engineered for paid placement. Every piece built for where it lives, not repurposed and reposted.
The Outcome
$0.31 cost per profile visit when Meta average is $0.90. 139,500 views on one reel, still running. The 2026 campaign is already in production.
What else changed during the engagement.
- Cinco de Mayo is Tolteca's biggest week of the year. Seasonal lift is expected and not fully content-attributable.
- The frozen-drink reel ran concurrent with a menu-pricing refresh on beverages.
- Meta Ads paired with organic reach during the window. Attribution blends across both surfaces.
Full credit, not hype. Numbers move because operators, kitchens, and marketing move together. We show what else shifted so the work reads honest.
