Education · Documentary

A documentary that started in Mexico
and ended on Wall Street.

Universidad de las Américas Puebla asked us to follow their students past graduation. The story carried us from a Puebla classroom to a desk at BlackRock New York.

The client

Universidad de las Américas Puebla (UDLAP).

UDLAP is the #1 best private university in Mexico per El Universal's 2025 ranking, with 20 bachelor's programs ranked first in the country and a top-3 position among private universities in Latin America (QS LATAM 2026). It was the first single-campus university in Latin America, and the only in Mexico, to earn the full QS 5-Stars audit across Teaching, Employability, Internationalization, Academic Development, Facilities, Arts & Culture, and Inclusion. UDLAP came to us with a brief that was both simple and rare: tell the story of what happens after a UDLAP student walks across the stage.

ClientUDLAP, Puebla MX
National rank#1 private university (Mexico)
QS audit5 Stars · 7 categories
Locations filmedPuebla MX · New York NY
The goal

Show prospective students where a UDLAP degree actually leads.

Universities all over Mexico make claims about outcomes. UDLAP wanted to stop claiming and start showing. The brief was a documentary that traced the arc from classroom to career, told by alumni already living the result.

What we did

Followed the story wherever it actually went.

UDLAP UDLAP, Puebla
BlackRock BlackRock, New York

We started on campus in Puebla, lecture halls, faculty interviews, students mid-degree. Then we followed one of the most striking alumni paths the school could point us to: a graduate now working at BlackRock, the largest asset manager in the world, headquartered in New York.

The result is a documentary that doesn't editorialize. It just tracks the line from a classroom in Mexico to a Manhattan trading floor, and lets the viewer draw the conclusion UDLAP wanted them to draw.

The full UDLAP documentary. From Puebla to Manhattan.

Results

A flagship recruiting asset.

UDLAP got a documentary that travels well outside Mexico, anchors their admissions pipeline, and gives the school proof of outcome that prospective students and parents can watch instead of read about.

#1
Private university in Mexico (El Universal 2025)
5★
QS Stars across 7 categories
2
Countries filmed
1
BlackRock NY shoot
Next project Mexican Cultural Center: Two years documented